Episode 60: Building a Five Pillar Business with Shelby Osborne

<p><strong>In this episode, we explore:</strong></p> <ul> <li>Background of the guest<br> </li> <li>Having the right mindset<br> </li> <li>Building the 5 Pillars in Real Estate<br> </li> <li>Right time to hire employees<br> </li> <li>Leveraging property management<br> </li> <li>Using Trello as task management tool<br> </li> </ul> <p><strong>About Shelby:</strong></p> <p>Shelby&nbsp;graduated from the University of South Carolina in 2012, served in the Army for 6 years and got out as a Captain in the beginning of 2018 to dive into Real Estate full time as both a broker &amp; investor in Fayetteville, NC.</p> <p>Following her first year as a broker,&nbsp;Shelby&nbsp;was recognized as the Keller Williams Rookie of the Year for the “Carolinas Region” (all of North &amp; South Carolina) and began to expand, creating her own team of real estate professionals.&nbsp; Five Pillars Realty Group became official in 2019 and expanded to Charlotte, NC in 2020.&nbsp; Both Fayetteville &amp; Charlotte offices specialize in helping military and investors nationwide meet their goals.&nbsp; “Pints &amp; Properties,” their Real Estate Investors meetup, is booming &amp; continuing to grow rapidly.</p> <p>Meanwhile,&nbsp;Shelby&nbsp;was relentless in growing her rental property portfolio.&nbsp; Since purchasing her first intentional rental property in November 2017,&nbsp;she now owns 74 units, acquired using several different strategies and comprised of a little bit of everything:&nbsp; single-families, residential multi-family, commercial multi-family and short-term rentals… plus a bit of airbnb arbitrage.</p> <p>Between CEO duties and continuing to invest,&nbsp;Shelby&nbsp;operates “Pillars Consulting” -- a company designed to transform Real Estate Brokers into their full potential -- and “Life &amp; Lens Photography” -- a company designed to showcase Multi-Family Syndication projects and help investors raise private capital.</p> <p><strong>Snapshot:&nbsp;</strong></p> <ol> <li>What is your number one failure in real est