Episode 5: Our Top 12 Email Subject Lines of 2020

<p><strong>What’s the most important sentence in an email?</strong> <span style="font-weight: 400;">The Subject Line. Our hosts,</span> <a href="mailto:support@smartmarketer.com"><span style= "font-weight: 400;">Molly Pittman</span></a> <span style= "font-weight: 400;">(SM CEO) and</span> <a href= "mailto:support@smartmarketer.com"><span style= "font-weight: 400;">John Grimshaw</span></a> <span style= "font-weight: 400;">(SM CMO) collectively have created thousands of subject lines during their time as digital marketers and within the last year, we’ve seen some of our highest click-through rates ever. After analyzing the data, we’ve compiled a list of our top 12 highest-converting email subject lines across 3 different business types (physical products/information/SaaS). Listen in as we discuss why these 12 subject lines were so effective and start implementing these strategies into your business by grabbing the swipe file</span> <span style="font-weight: 400;"><a href= "https://smartmarketer-data.s3.amazonaws.com/podcast/boom-sm-top-5-subject-lines-2019.pdf"> here</a>.</span></p> <p><span style="font-weight: 400;">YOUR ENGAGEMENT MATTERS! </span></p> <p><span style="font-weight: 400;">Here’s how you can make a difference:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Subscribe to</span> <span style= "font-weight: 400;">The Smart Marketer Podcast</span> <span style= "font-weight: 400;">to be entered into our</span> <a href= "https://landing.smartmarketer.com/pages/smart-marketer-podcast"><span style="font-weight: 400;"> Giveaway</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Leave us a review on</span> <span style="font-weight: 400;">Apple Podcasts</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Repost this episode to your social media</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Share your favorite episodes with a friend</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">