Episode 5: Lemonade: A fully transparent business model Ft. Yael Wissner-Levy

<p>Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.</p> <p>In episode 4 we pivot slightly into the world of insurtech as Eric speaks to Yael Wissner-Levy VP of Comms at Lemonade, the pioneering US insurtech that’s reinventing the world of insurance and what it means to consumers.</p> <p>Yael tells Eric about Lemonade’s commitment to their mission of full transparency, social good and behavioural economics, which allows them to rethink the traditional insurance model and to build a community around their brand. This includes publishing all of their metrics, to donating any unclaimed policies to designated charities, as well as taking a stand on the big issues of the day, from coverage of firearms following the Las Vegas massacre, to climate change.</p> <p>Lemonade are clearly not afraid to punch above their weight - something they demonstrate by taking on Deutsche Telekom - the German telecoms giant who tried to restrict their use of magenta in their branding, and utilised their community to back them up with #FreethePink.</p> <p>Yael concludes by telling us about the future roadmap for Lemonade and their expansion into new products and geographies.</p> <p>---------------------------------------</p> <p>Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! 11fs.com/newsletter</p> <p>If you enjoyed this episode, don't forget to subscribe and please leave a review</p> <p>Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!</p>