Episode 45: I.C.O.S.A. Framework: Our 5-Step Social Media Strategy

<p><strong>Want to turn social media into a high-impact marketing machine for your brand?</strong> <span style= "font-weight: 400;">Laura Palladino is the Marketing Director at BOOM!, a $40 million-a-year brand, and she joins the podcast to share her proven social media strategy — the ICOSA Framework. ICOSA stands for “Ideation, Creation, Optimization, Syndication, Amplification” and by using this 5-step system, Laura helped BOOM! generate over 355K Facebook fans and 700K email subscribers. You can swipe this framework, get Laura’s daily schedule and watch a bonus video training by going to SmartMarketer.com/ICOSA.</span></p> <p><span style="font-weight: 400;">YOUR ENGAGEMENT MATTERS! </span></p> <p><span style="font-weight: 400;">Here’s how you can make a difference:</span></p> <ul> <li><span style="font-weight: 400;">Subscribe to</span> <span style="font-weight: 400;">The Smart Marketer Podcast</span></li> <li>Leave us a review on <span style="font-weight: 400;">Apple Podcasts</span></li> <li>Repost this episode to your social media</li> <li>Share your favorite episodes with a friend</li> <li>Tag us in your next post and use the hashtag <span style= "font-weight: 400;">#WeOutHere</span></li> </ul> <p><span style="font-weight: 400;">Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…</span></p> <p><em><span style="font-weight: 400;">Serve the World Unselfishly and Profit</span></em></p>