Episode 387: Why Google Might Be 1300X Smarter Than Facebook

<p><span style="font-weight: 400;">As advertisers, iOS updates rocked our world this past year, and while</span> <em><span style= "font-weight: 400;">Facebook</span></em> <span style= "font-weight: 400;">took the fall, it was</span> <em><span style= "font-weight: 400;">Google</span></em> <span style= "font-weight: 400;">after all.</span></p> <p><span style="font-weight: 400;">On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the</span> <em><span style="font-weight: 400;">one</span></em> <span style= "font-weight: 400;">thing that’s going to change</span> <em><span style="font-weight: 400;">every</span></em><span style= "font-weight: 400;">thing: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This is a gift from the gods we’ve been given here.” He says that, in order to use Performance Max to its full capacity, you have to understand what Google really is. It’s not just a search engine. Google knows it</span> <em><span style= "font-weight: 400;">all</span></em><span style= "font-weight: 400;">. What questions you have, what your knowledge gaps are, what you do on every website you visit, what you write in your emails. ALL OF IT. And, for the first time ever, they’re letting us use what they know to run our ad campaigns. It’s a complete and total paradigm shift.</span></p> <p><span style="font-weight: 400;">Listen in for some knowledge bombs that are going to blow your mind. </span></p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What goes in the very specific “bucket” Google asks you to fill</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Google dynamically & algorithmically determines purchase paths </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why Facebook advertisers have an advantage when it comes to Performance Max</span></li> <li style="font-w