Episode 38: (PART 2 0f 2) 10 Steps Every Restaurant Owner Should Take to Get Started with Marketing with Chip Klose

<p><!-- wp:paragraph --></p> <p>Guest: Mr. Chip Klose <a href= "https://www.linkedin.com/in/chip-klose-56880424/" target="_blank" rel= "noreferrer noopener">https://www.linkedin.com/in/chip-klose-56880424/</a></p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Chip Klose Creative <a href= "http://www.chipklose.com/">http://www.chipklose.com/</a></p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Restaurant Strategy Podcast  <a href= "http://www.chipklose.com/podcast">http://www.chipklose.com/podcast</a></p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>For me so much of this starts with shifting your mindset. Yes there are things we can do… tactics we can put into practice, but none of them will work very well without a strategy. So that’s why my podcast is called RESTAURANT STRATEGY… and in fact I very often say on the show: “marketing of the thing can’t make up for the thing.” Real marketing work begins at a foundational level. You can’t have a mediocre product and then tell people through marketing that it’s great. It might work for a little while, but eventually people will learn the truth. The best way to market a business is to create a product or service that is so remarkable that people can’t help but love it and talk about it. Certainly we can think of a hundred examples of this. </p> <p><!-- /wp:paragraph --></p> <p> </p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> <span style="font-weight: bold;">Check out the show notes:</span></p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">  </p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> <span style="font-weight: bold;"><a href= "https://restauranttopia.com/?p=537">https://restauranttopia.com/?p=537</a> </span></p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">  </p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> <span style="font-weight: bold;">Facebook:</span> <a href= "https://www.facebook.com/Restauranttopia/"><span style= "font-weigh