Episode 376: Meta’s Solutions Architect Shares How to Improve Your Campaigns

<p><span style="font-weight: 400;">It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta.</span></p> <p> </p> <p><span style="font-weight: 400;">On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible? </span></p> <p> </p> <p><span style="font-weight: 400;">In other fun news, Ralph and Kasim are both speaking at</span> <a href= "https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/"> <span style="font-weight: 400;">AdWorld</span></a> <span style= "font-weight: 400;">in May! Get your tickets TODAY!</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in for some valuable insight and helpful tips from a real-life Metamate (yes, this is what the company is officially calling its employees now).</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How long it will take your business to get CAPI Gateway up and running smoothly </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What this next round of privacy changes could mean for your business </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What you need to know about event match quality and first party data layering</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to use Meta’s Conversion Lift and why it’s so valuable</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong