Episode 373: Google Unveils Most Powerful Advertising Feature Yet… and How to Start Taking Advantage of It

<p><span style="font-weight: 400;">Google Smart Shopping was revolutionary, but this new change Google just made? It’s everything Smart Shopping should have been and more. </span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at</span> <a href="https://sol8.com/"><span style= "font-weight: 400;">Solutions 8</span></a> <span style= "font-weight: 400;">and the smartest Google Ads guy on the planet. They’re talking about the biggest change to the Google Ads dashboard/ecosystem/mechanism in the history of</span> <em><span style="font-weight: 400;">ever</span></em><span style= "font-weight: 400;">—Google Performance Max. “Usually, when Google makes a change,” Kasim admits, “we whine and moan. This is different. Google has actually given us the most powerful marketing tool we’ve ever seen.” It’s evergreen. It’s omnichannel. It gives advertisers analytical details on an unprecedented level. It’s a roadmap to success. “It’s</span> <em><span style= "font-weight: 400;">all</span></em> <span style= "font-weight: 400;">the things.”</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in as Kasim and John (mostly John) break down how the rollout of Google Performance Max has severely changed the game—in all the very best ways.</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What it means for your campaign to have truly unlimited asset groups</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to manipulate the types of leads created in Performance Max</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What you get in your weekly Trends Analysis update (and how to read it)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Everything you need to know about search categories and audience seg