Episode 369: Google Ads is Ending One of Their Best Features and Why It’s Not Entirely Bad News

<p><span style="font-weight: 400;">When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay.</span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactly</span> <em><span style= "font-weight: 400;">is</span></em> <span style= "font-weight: 400;">the future of Google Ads? Performance Max. How do we know this? Well, partially, because last summer, Google decided it was so. Performance Max is one campaign that uses all 6 channels of Google: Search, YouTube, Shopping, GSP, Discovery, and Display. John has 25 Performance Max ad campaigns running right now, and honestly? He seems to know more about them than Google does. And he shares his brilliant insights with the rest of us.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in to see how John finishes this sentence. “Performance Max is the future. However…”</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What dictates which of your campaign ads are shown on which networks </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to run high-bar supplementary campaigns</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Pros/cons of the four bidding strategies Performance Max can use</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to protect your legacy campaigns while still utilizing Performance Max</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://support.google.com/google-ads/answer/10724896?hl=en"><span style="font-weight: 400;"> Create a Performance Max camp