Episode 359: TikTok Vs. YouTube: The Future of Video Advertising

<p><span style="font-weight: 400;">In late 2021, TikTok took over as the #1 trafficked domain name in the world. How did this happen and what does it mean for marketers?</span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to discuss the future of video advertising. Kasim, who runs a Google ad agency and has a YouTube channel, is floored by the news that TikTok has surpassed Google as the number one domain. He’d been dismissive of TikTok and is ready to admit it’s clearly a huge opportunity. By the end of 2022, online videos will make up 82% of all consumed internet traffic. YouTube and TikTok are channels no serious marketer can ignore.   </span></p> <p> </p> <p><span style="font-weight: 400;">Listen in for some helpful tips on diversifying your traffic sources and advertising on YouTube and TikTok.</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Tips for making your TikTok ad look native to the platform (not like an ad)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How YouTube is attempting to replicate TikTok</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Other trends (like the metaverse) you’ll want to get in on sooner than later</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why Kasim thinks you need to run every viable channel available to you</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://perpetualtraffic.com/podcast/episode-356-creating-the-perfect-high-converting-tiktok-ad-with-savannah-sanchez/"> <span style="font-weight: 400;">Ep. 356: Creating the Perfect High Converting TikTok Ad with Savannah Sanchez</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://perp