Episode 349: What’s Working Now on YouTube and Google Display Network with Nick Miller

<p><span style="font-weight: 400;">Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.  </span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, Nick Miller, head of</span> <a href="http://tiereleven.com"><span style= "font-weight: 400;">Tier 11</span></a><span style= "font-weight: 400;">’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you also have to know what works on one platform but not another. Marketers who can expertly differentiate have an edge over those who can’t.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network.</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The three most powerful ways of targeting on Google</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why the first three seconds of a YouTube ad are still really important</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The key difference between Facebook targeting and Google targeting</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Which images work best on Google Display Network</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "http://tiereleven.com"><span style="font-weight: 400;">Tier 11</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://perpetualtraffic.com/"><span style= "font-weight: 400;">Perpetual Traffic podcast</span></a></li> </ul> <p><br /> <br /></p> <p><strong>OUR PARTNERS:</strong></p> <ul> <li style="font-weight: 400;" aria-level