Episode 340: Facebook Ads & iOS 14 Issues: Fixed or No? (Part 1)

<p><span style="font-weight: 400;">Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM. </span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for</span> <a href= "https://tiereleven.com/"><span style="font-weight: 400;">Tier 11</span></a><span style="font-weight: 400;">, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren’t quite so technical can understand. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing.  </span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Everything you need to know about ATT, EMQ, and AEM</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to use first party data to create your own attribution model</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What server-side tagging is and what makes it powerful</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What Facebook’s Conversion API Gateway means for you</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Follow</span> <a href= "http://twitter.com/ralphhb"><span style= "font-weight: 400;">@ralphhb</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://twitter.com/kasimaslam"><span style= "font-weight: 400;">@kasimaslam</span></a> <span style= "font-weight: 400;">on Twitter</span></li> </ul> <p> </p> <p><strong>OUR PARTNERS:</strong></p> <ul>