Episode 335: An Easier Way to Collect First Party Data with Travis Stephenson, CEO of Chatmatic

<p><span style="font-weight: 400;">First party data is more important than ever before, and chatbots might just be the most effective way to capture it.</span></p> <p> </p> <p><span style="font-weight: 400;">Travis Stephenson, CEO of</span> <a href="http://chatmatic.com"><span style= "font-weight: 400;">Chatmatic</span></a><span style= "font-weight: 400;">, believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the solution they’re looking for. It’s more of a replacement for a landing page—a bridge to get people where they want to go. Don’t try to cram your entire ecosystem into your chatbot, he says, just use it for lead generation and segmentation. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen in as he works hard to convince Ralph Burns and Kasim Aslam to embrace chatbots. Spoiler: it’s not a hard sell for Kasim who is the world’s biggest cheerleader for first party data.</span></p> <p><br /> <br /></p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you should send cold traffic to FB Messenger or IG instead of a website</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What kinds of questions to use in an effective assessment sequence</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">A 30 to 60-day chat sequence game plan for any size ad budget</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to leverage Instagram’s engaging culture to get the response you want</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://tiereleven.com/"><span style="font-weight: 400;">Tier 11</span></a> <span style="font-we