Episode 331: The Future of Traffic, Part 2 with Ralph Burns and Kasim Aslam

<p><span style="font-weight: 400;">If you want to survive in the traffic world as it currently exists, you have to innovate. </span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they’re working on and testing out in this post-iOS update environment. </span> <span style= "font-weight: 400;">Bottom line: you can’t use the same strategies you’ve always used, and you have to set aside your biases and be more open to new ideas today than you ever have been. At the same time, you’ve got to go back to the foundations, the proven principles, the most important things about marketing. There’s no easy button; you’ll have to put in the work.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in for some creative ways to balance the basics with new innovations as you move into the future of traffic.</span></p> <p> </p> <p><span style="font-weight: 400;">And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to</span> <a href="https://twitter.com/ralphhb"><span style= "font-weight: 400;">Ralph on Twitter</span></a> <span style= "font-weight: 400;">for a chance to win recordings of T&C 2021 ($300 value).</span></p> <p><br /> <br /></p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Everything you need to know about Facebook click ID</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Kasim’s Facebook hack got them down from a $90/lead to $30/lead</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to crack cold traffic (which you have to do or you’re screwed)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why the “faucet of traffic” is no longer a good strategy</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul>