Episode 32: Create Belief Systems That Attract Communities with Patrick Hanlon

<p class="p1">You don’t buy something because you’re attached to the product.<span class="Apple-converted-space"> </span> You buy something because you’re attached to a feeling you can associate with the product.<span class= "Apple-converted-space"> </span> People aren’t dedicated to a brand because they love the logo.<span class= "Apple-converted-space"> </span> No-- they’re dedicated to what a brand allows them to believe.</p> <p class="p1">Your clients are seeking a specific feeling and experience.<span class="Apple-converted-space"> </span> If your brand can create belief systems that attract communities, your brand will stand the test of time.</p> <p class="p1">My guest today is Patrick Hanlon, author of PRIMAL BRANDING. This ground-breaking book uncovers the root code for building authentic audiences and brand communities.<span class= "Apple-converted-space"> </span></p> <p class="p1">PRIMAL BRANDING is required reading at YouTube.<span class="Apple-converted-space"> </span></p> <p class="p1">As CEO/founder of primalbranding.co, Hanlon works with billion-dollar brands and those who want to become billion-dollar brands.</p> <p class="p1">Clients have included Google, Levi's, Microsoft, PayPal, PepsiCo, VW, Kraft, Shopify, TimeWarner, Upworthy, United Nations and others.<span class= "Apple-converted-space"> </span></p> <p class="p1">Patrick has spoken at NYU, FIT, IDEO, H&P Innovation Series, and holds Primal.Live events (virtually and live) in China, Europe, South Africa, Argentina, Colombia and elsewhere.<span class="Apple-converted-space"> </span></p> <p class="p1"><strong>On today’s episode we discuss:</strong></p> <ul class="ul1"> <li class="li2"><strong>Primal Branding:</strong> <span class= "s1">Patrick began developing this central ideology 20 years ago.</span><span class="Apple-converted-space"> </span> He shares his belief that brands are not a product/ service/ or company – rather a brand speaks to a “belief system” and should attract a community.</li> <li class="li2"><strong>“Nobody Cares”:</stron