Episode 317: How to Use Instagram’s New Branded Content Ads with Angela Ponsford, VP of Media Buying at Tier 11

<p><span style="font-weight: 400;">Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.</span></p> <p> </p> <p><span style="font-weight: 400;">On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by</span> <a href= "https://tiereleven.com/"><span style="font-weight: 400;">Tier 11</span></a><span style="font-weight: 400;">’s Angela Ponsford for another edition of</span> <em><span style= "font-weight: 400;">What’s Working Now</span></em><span style= "font-weight: 400;">? This month’s hot topic is</span> <strong>branded content.</strong> <span style= "font-weight: 400;">What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don’t need to land a Kardashian to get the most bang for your buck. </span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why and how to combine your regular ads with branded content</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Advantages of partnering with micro-influencers over big names</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What you need to know about mobile best practices</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">3 key steps to getting conversions through branded content ads</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.wizardacademy.org/"><span style= "font-weight: 400;">Wizard Academy</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://drive.google.com/file/d/19loM6wS1EctN6jmxMSNU-wP-Zvb60vVP/view?usp=sharing"> <span style="font-weight: 400;">Branded Content Set-Up Guide</