Episode 315: Real SEO That Works: How Content Isn’t Always King and What to Focus on Instead

<p><span style="font-weight: 400;">We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of</span> <a href= "https://www.nuclearnetworking.com/"><span style= "font-weight: 400;">Nuclear Networking</span></a><span style= "font-weight: 400;">, and he has a different take. Sure, he says, you still need words, but content doesn’t actually drive traffic;</span> <em><span style="font-weight: 400;">link building</span></em> <span style="font-weight: 400;">does. And he’s got the receipts from his leading SEO agency to back up his claims.</span></p> <p> </p> <p><span style="font-weight: 400;">Tyler believes most people don’t understand what SEO truly is, so agencies give them tons of tangible content to keep them happy. But the content isn’t what’s really moving the needle, and Tyler is only interested in what gets results. He generously shares his profound knowledge of all things link-building on the show.</span></p> <p> </p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What one question to ask yourself before you hire an SEO agency</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The different link building types and which ones you</span> <em><span style= "font-weight: 400;">really</span></em> <span style= "font-weight: 400;">need</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What people keep doing that</span> <em><span style="font-weight: 400;">doesn’t</span></em> <span style="font-weight: 400;">actually help their Google rankings</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Which hosting platforms Tyler recommends and which ones to avoid</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN