Episode 27 | Identifying Your Unique Selling Proposition (USP)

<p>Sales Velocity TV and Radio is sponsored by <a href='https://www.gopipelinepro.info/'>PipelinePRO</a>, the Ultimate “All-In-One” Sales Pipeline Management &amp; Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: <a href='http://www.gopipelinepro.com/'>www.GoPipelinePRO.com</a><br/><br/>When you find the Unique Selling Proposition (USP) of your product or service, the floodgates open to more and better customers. It&apos;s almost magical. We broke down the HOW as well as highlighted companies that made giant leaps on the heels of a well thought out, compelling USP. Don&apos;t miss this one! <br/><br/><b>IN THIS EPISODE: </b></p><p>Here’s peak inside what we covered in Episode 27:</p><ul><li> Although USPs are the door openers to success, essentially, the research and science behind them is what makes a business successful.<br/><br/></li><li>It’s important to identify holes in the marketplace. Despite what industry a business is operating in, you have to identify the “pain points” in the market place to get a better understanding of the product/service that needs to be launched.<br/><br/></li><li>Some helpful resources to identify “pain points” of customers include Facebook Ad library, mailing lists and Facebook groups.<br/><br/></li><li>Once the research is complete, it’s time to come up with effective ways to solve problems and come up with creative solutions.<br/><br/></li><li>It’s crucial to constantly evolve and refine your USP overtime through feedback from both existing and lost customers to create a bulletproof offer.<br/><br/></li><li>“Cheap” doesn’t guarantee loyalty – Instead of competing on price as a USP, focus on creating a unique experience for your customers.<br/><br/></li><li>It’s essential to take elements from both ends of the spectrum (i.e. both small and big businesses) to come up with a USP.<br/><br/></li><li>Put yourself front and center. Humanising and personalising a product/service may help speed up business growth – Tell stories through y