Episode 24: Influencer marketing as a strategy. A creator’s perspective

<p>Featuring Justin Moore, Founder/CEO of <a href="https://www.trendingfamily.com/" rel="noopener noreferrer nofollow">Trending Family</a>, <a href="https://www.youtube.com/channel/UCwf_BHwAGw3DrK9dPjtnYAw" rel="noopener noreferrer nofollow">Creator Wizard</a></p><p>Justin Moore is the Founder of Creator Wizard, an online resource where he teaches the <em>business</em> of being an influencer. Along with his wife April, he has been a full-time creator for over 7 years (on social media for 10+) and has personally made over $3,000,000 working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2,000,000. He has worked on more than 500 brand deals, interpreted 1,000+ sponsorship contracts, and has partnered with pretty much every consumer brand imaginable. He has a unique perspective because not only has he been a creator in the trenches doing brand deals for years but by running an agency, he has<strong> </strong>been in the room with countless brands helping them decide how to spend hundreds of thousands of dollars on influencer campaigns.</p><p>Episode quote:</p><p>“Because they are partnering with a creator, a brand doesn’t have to go out there and hire a production company or hire an agency or hire actors to star in content. There is a lot of value that the Creator brings so evaluating them for only their organic reach or following, I think that sometimes brands are missing a larger picture.”</p><p>Visit the complete episode page to learn more. Or subscribe to the <a href="https://grin.co/podcasts/?utm_medium=referral&utm_source=podcast&utm_campaign=podcast-ep24&utm_content=justin-moore" rel="noopener noreferrer nofollow">GRIN Gets Real podcast</a> where you listen to podcasts.</p>