Episode 229 - When Does Maximizing Amazon Profits Start To Hurt You With Jason Henan

When selling on Amazon, maximizing your profits is crucial for the success of your e-commerce business.<br /><br />But what happens when it starts to backfire and hurt your bottom line?<br /><br />We got Jason Hanan, co-founder of AZsellerkit, to give us the fine details of what could potentially destroy your whole Amazon listing and the steps to take to aggressively reverse the effects. <br /><br />Episode Notes:<br /><br />00:30 - Jason Hanan Introduction <br />04:25 - How to Optimize Variation Listing <br />07:40 - Pulling Out a Variation That Hurts Your Whole Listing <br />09:55 - The Power of Coupons <br />11:30 - Engagement from Price Variation <br />12:05 - <a href="https://www.smartscout.com/rank-tracker" target="_blank" rel="noreferrer noopener">SmartScout Rank Tracker</a><br />12:50 - Which Variants Are on Which Keywords <br />13:55 - The Influence of Amazon Pricing Structure <br />17:10 - Pricing Pain Points and Profit Maximization <br />19:30 - Raising Prices Without Hurting Velocity<br />24:15 - Test Pricing on Items<br />27:00 - Ad Spends and Returns <br /><br />LinkedIn: <a href="https://www.linkedin.com/in/jason-hanan-3a448013/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/jason-hanan-3a448013/</a><br />Website: <a href="http://www.azsellerkit.com/" target="_blank" rel="noreferrer noopener">AZsellerkit.com</a><br /><br />Related Post: <a href="https://www.smartscout.com/blog/amazon-variation-listing" target="_blank" rel="noreferrer noopener">Amazon Variation Listing: An Ultimate Guide [2023]</a>