Episode 208: Retaining Top Producers: Strategies that Work

<p><strong>Gene M. Lugat, EVP of National Production Strategies &amp; Multicultural Lending at PrimeLending, talks about Retaining Top Producers: Strategies that Work</strong>. Highlights include: execution on price and product is key; importance of live sales rallies; pricing strategies for FTHB and the hot topics of education and coaching for top producers. Gene has more than 36 years in the industry and has held a wide range of national roles in the MBA. Recently, Gene was recognized as a mortgage trailblazer and was awarded the 2022 HousingWire Vanguard Award.</p>