Episode 20 | Salesmanship In Print

<p>Sales Velocity TV and Radio is sponsored by <a href='https://www.gopipelinepro.info/'>PipelinePRO</a>, the Ultimate “All-In-One” Sales Pipeline Management &amp; Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: <a href='http://www.gopipelinepro.com/'>www.GoPipelinePRO.com</a><br/><br/><b>IN THIS EPISODE YOU WILL DISCOVER:<br/></b><br/></p><ul><li>The importance of having a “<b><em>hook</em></b>” in your offer.<br/><br/></li><li>What’s the difference between traditional writing and direct response/marketing writing? This is big.<br/><br/></li><li>Why the first part of any great marketing campaign is <b><em>stealing </em></b>attention. <br/><br/></li><li>Salesmanship in print is actually understanding the psychology of persuading people to take action through words.<br/><br/></li><li>How the old copywriting formula of <b><em>Attention, Interest, Desire and Action (AIDA)</em></b><em> </em>works and why you should be focussing on these components while presenting your offer.<br/><br/></li><li>How to create a marketing campaign that can grab the attention, compel the audience to show interest to click on your landing page/website, and ultimately create a sense of desire to take action i.e. booking a session, signing up, purchasing, etc.<br/><br/></li><li>Why you should focus on these three main components of your offer: Advertisement, Landing Page and Action piece. <br/><br/></li><li>When you are clear on who you are and what you stand for, it becomes automatically easier to craft a message around it<br/><br/></li><li>The “How to do ___ without ___” formula makes your offer simpler and more clear. We will show you how to craft one for your business! <br/><br/></li><li>How the most omni-present brands have different hooks and entry points to attract different groups of people.<br/><br/></li><li>Why you need to learn from the “old school” pre-internet era copywriting experts, who made sales before the internet (imagine that!) through newsletters, TV and Radio ads. <br/