Episode 2. The Art and Science of Creating Good Luck

<p> </p> <p>Dr. Christian Busch directs the CGA Global Economy Program at New York University (NYU) and teaches on purpose-driven leadership, entrepreneurship, emerging markets, and (social) innovation at NYU and at the London School of Economics (LSE). He served as Inaugural Deputy Director at the LSE's Innovation Center and is the co-founder of Sandbox Network, a global community of young innovators, as well as of Leaders on Purpose, an organization convening leading CEOs. Christian's bestselling book, The Serendipity Mindset (Penguin Random House), has been highlighted as a "wise, exciting, and life-changing book" (Arianna Huffington, Founder, Huffington Post); a "bracing and hopeful antidote to a world addicted to efficiency and control" (Daniel Pink, Bestselling author of Drive); "highly recommended" (Reid Hoffman, Co-Founder, LinkedIn); and offering "excellent practical guidance for all" (Paul Polman, former CEO, Unilever).</p> <p>He describes in his book that he was rebellious as a teenager and this resulted in a life changing event when he ended up in a serious car accident, which made him question the meaning of his life. He developed a keen interest in serendipity from that day onwards and this also helped him to start turning his life around and focus on his academic career, which clearly paid off resulting in his PhD from the LSE!</p> <p>His research has been published in leading journals such as the Strategic Management Journal, and was featured by Harvard Business Review, Stanford Social Innovation Review, The Guardian, Fast Company, BBC, Forbes, GOOP podcast, WIRED, Handbook of Inclusive Innovation, among others. In 2016, he received the 'Best Paper Award' (Entrepreneurship) of Emerald Publishing, and the 'Best Social Entrepreneurship Paper Award' of the Academy of Management. The way in which I first came across Christian might have been a story straight from his book. I was watching YouTube in July 2020, saw a talk on The Serendipity Mindset and found it resonated with me. Then I cheekily rea