Episode 192: Turning Good Products Into Great Products With Advertising-Led Growth With Mina Elias

Join Scott as he chats with Mina Elias, founder of Trivium Group &amp; MMA Nutrition, about how effective advertising strategies can help sellers convert good products into great products. Get in-depth tips on how to effectively optimize conversion and click-through rates, and learn the benefits of increased metrics.<br /><br />You can also find the answers to these interesting questions thrown inside this hot podcast.<br /><br />What else can you do when your product hits the cap on market share?<br />How can you save on your advertising budget?<br />Where can you find competitive creatives?<br />What possible changes can you expect from Amazon this 2023?<br /><br /><br />Episode Notes: <br /><br />0:20 - Mina Elias Introduction <br />1:00 - Anyone Can Sell Supplements<br /><br />“You can’t be a slightly better product, you have to be a significantly better product.” -Mina<br /><br />02:45 - Mina’s Monthly Revenue on Supplement Business <br />03:35 - Trivium’s History <br />04:45 - Investment Prioritization<br /><br />“It’s easier to turn a good product into a great [product], than a bad product into an average product.” - Scott<br /><br />06:40 - Mina’s Mindset and Strategies <br />10:15 - Advertising-led Growth <br />11:00 - Search Find Buy <br />11:55 - Movement on Rankings <br />13:00 - Using Price as a Lever <br />13:50 - Conversion Rate Optimization <br />14:40 - Competitive Creative Resources <br />18:30 - Helium 10’s Market Tracker <br />19:20 - Layering on DSP <br />20:25 - Why You Need an Agency To Use DSP <br />21:40 - Variation Pages From an Advertising Perspective <br />24:25 - Benefits of Having a High Click-Through and Conversion Rate <br />27:40 - Amazon in 2023<br /><br /><a href="https://triviumco.com/get-free-audit/" target="_blank" rel="noreferrer noopener">Trivium Free PPC Audit</a><br /><br />LinkedIn: <a href="https://www.linkedin.com/in/theminaelias/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/theminaelias/</a><br /><br />Website: <a href="https://triviumco.com/