Episode 192: Combo Prospecting: The One-Two Punch that Fills Your Pipeline

<p>I interviewed <strong>Tony J. Hughes, author of <a href="https://amzn.to/3ybSkm6">Combo Prospecting: The Powerful One-Two Punch that Fills your Pipeline and Wins Sales</a></strong> (AMACOM, 243 pp. Available on Amazon). This is one of the best books I’ve read on Prospecting. You don’t want to miss this interview.</p><p> </p><p>Highlights include: what are the best sales enablement tools for success; the importance of identifying trigger events; optimize referrals to create engagement; nurture an empowering network and develop an online brand that packs a punch. Tony is a respected sales leader and consultant with over 30 years of winning experience. He is an award-winning blogger and top LinkedIn B2B sales influencer. He teaches modernized selling as part of the eMBA program for University of Technology, Sydney. </p>