Episode 171: Last Minute Tips for GivingTuesday

<p>GivingTuesday is less than two weeks away – but there’s no need to panic. We brought in Blackbaud fundraising expert Tanya Fitzgerald to talk about those last-minute things you can do to be successful, whether you’ve been planning for some time or are just pulling something together now.</p> <p>Listen in to learn about the most important thing to focus on, how you can leverage your #GivingTuesdayNow campaign and how to steward those first-time GivingTuesday donors.</p> <p><strong>Topics discussed in this episode:</strong></p> <ul> <li>How to adjust your approach to GivingTuesday messaging this year</li> <li>Leveraging your GivingTuesdayNow campaign for GivingTuesday success</li> <li>How organizations can plan out a GivingTuesday strategy now</li> <li>Last minute considerations for organizations that have already planned their GivingTuesday campaigns</li> <li>What donors want to hear</li> <li>Stewarding GivingTuesday donors</li> </ul> <p><strong>Resources</strong></p> <ul> <li><a href= "https://givingtuesday.blackbaud.com/?utm_source=sgengage&utm_medium=sidebar_banner&utm_campaign=GT2020&_ga=2.140768752.355111938.1604938466-1985547250.1579188085" target="_blank" rel="noopener">Blackbaud GivingTuesday Toolkit</a></li> <li><a href="https://www.givingtuesday.org/organizations" target= "_blank" rel="noopener">GivingTuesday.org</a></li> <li><a href= "https://hello.blackbaud.com/GivingTuesdayWebinars.html" target= "_blank" rel="noopener">Free Blackbaud GivingTuesday Webinars</a></li> <li><a href= "https://npengage.com/nonprofit-fundraising/3-week-givingtuesday-checklist/" target="_blank" rel="noopener">Your 3 Week GivingTuesday Checklist</a></li> <li><a href= "https://npengage.com/nonprofit-fundraising/stewarding-giving-tuesday/" target="_blank" rel="noopener">Stewarding #GivingTuesday: Increase Your Retention Rate</a></li> </ul> <p> </p> <p><strong>Quotes</strong></p> <p>“You need to tell your 2020 story - what happened to your organization this year and how did it affect you all sustaining your mission?”</p> <p>“If