Episode 15: Using “Little Wows” To Make A Big Difference in Your Customer Journey

<p>Higher Ed deals with FOMO in a big way.  Institutions all over the country are almost always interested in knowing things like:</p><ul><li>How do our competitors handle their marketing tools - what’s included and what does it produce?</li><li>What does the communication process of other institutions look like?</li><li>What tools are being used…and what systems do they have in place to move prospects to enrolled students?  Is it working like they want?</li></ul><p>The problem that we see at CRMprov is that we look too much to other institutions for some of the answers that might be readily available in other industries.  </p><p>In this episode, Mickey and Jamie sit down with co-founder and author Eric Keiles of <i>Square 2 </i>(marketing) in Philadelphia. The conversation is filled with moments that higher education professionals can (and should) grapple with in order to improve their current process (no matter how sophisticated it might be).  </p><p>This conversation is filled with “little wows” and practical takeaways that can help put you in the shoes of your customer and improve your internal process - just like the pros do!</p><p>You can access additional higher ed marketing podcasts, ecourses, videos and more at <a href="https://www.enrollify.org/?hsLang=en">Enrollify.org</a>.  </p><p><i><strong>Learn more about this episode in our </strong></i><a href="https://podcasts.enrollify.org/crmprov/episode-15-using-little-wows-to-make-a-big-difference-in-your-customer-journey" target="_blank"><i><strong>show notes</strong></i></a><i><strong>.</strong></i></p>