Episode 144: Leveraging Personas for Fundraising During COVID-19

<p>Many things have changed in response to COVID-19, but the missions and purposes of social good organizations remain the same even if their methods must adjust to meet the current situation.</p> <p>In today’s episode, Melissa Bank Stepno, Director of Analytics Consulting at Blackbaud joins the podcast to talk with Steve MacLaughlin about using personas for fundraising during COVID-19. Listen in to hear what Melissa has to say about the value of continued engagement, what organizations should be focusing on right now, and how personas can help their messaging.</p> <p><strong>Topics Discussed in This Episode:</strong></p> <ul> <li>What Melissa is hearing from organizations right now about fundraising during COVID-19</li> <li>The importance of continued engagement</li> <li>What organizations should focus on right now</li> <li>The importance of data health</li> <li>How organizations can use personas to fine-tune messages for their audiences</li> <li>Examples of personas and how they work</li> <li>How the imagery can match the message</li> <li>How organizations can learn more about personas</li> </ul> <p><strong>Resources:</strong></p> <p><a href="https://www.linkedin.com/in/melissabankstepno" target= "_blank" rel="noopener">Melissa Bank Stepno</a></p> <p><a href= "https://institute.blackbaud.com/asset/supporters-in-sight-part-3-a-look-at-peer-to-peer-personas/" target="_blank" rel="noopener">Blackbaud Institute Report: "Supporters in Sight: A Look at Peer-to-Peer Personas"</a></p> <p><a href= "https://institute.blackbaud.com/asset/supporters-in-sight-an-introduction-to-personas/" target="_blank" rel="noopener">Blackbaud Institute Report: "Supporters in Sight: An Introduction to Personas"</a></p> <p><a href= "https://npengage.com/nonprofit-fundraising/big-data-p2p-fundraising-revenue/" target="_blank" rel="noopener">Article: Harnessing Big Data to Sustain Peer-to-Peer Revenue Throughout the COVID-19 Pandemic</a></p> <p><strong>Quotes:</strong> </p> <p>“Every nonprofit in the country, in the world, exists for a purpo