Episode 132: Creating an Email Welcome Series

<p><span style="font-weight: 400;">So you’ve gotten that first donation, now how can you retain that donor? A welcome series is what should be next. An email welcome series is different from a thank-you email, a newsletter, or other types of ordinary supporter email communications. Getting the email welcome series right can take effort, and it may be more important than you think. </span></p> <p><span style="font-weight: 400;">In today’s interview with sgENGAGE Podcast veteran and Blackbaud University instructional designer Jocelyn Wright, you’ll learn more about why a welcome series is important, why they are valuable even in an email overload world, and what the best practices are for developing an email welcome series. </span></p> <p><strong>Topics Discussed in This Episode:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What a welcome series is</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should send a welcome series</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Statistics about how supporters interact with welcome series</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The recommended cadence for sending welcome emails</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Whether different types of supporters need different welcome emails</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Best practices for developing welcome emails</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The type of information to include in a welcome series</span></li> </ul> <p><strong>Resources:</strong></p> <p><a href="https://www.linkedin.com/in/jawcelyn"><span style= "font-weight: 400;">Jocelyn Wright</span></a></p> <p><a href= "https://www.blackbaud.com/files/resources/downloads/datasheet_organizational_best_practices.pdf"> <span style="font-weight: 400;">Blackbaud University Organizational Best Practices Curriculum</span></a></p> <p><a