Episode 130: Setting Your Organization Up for Fundraising Success in 2020

<p><span style="font-weight: 400;">The new year is always a time for planning and looking ahead, and that’s true for organizations as well as individuals. Whether January marks the beginning of your fiscal year or the midpoint, creating a fundraising plan for 2020 will help you be more successful in attracting new donors and retaining existing ones. </span></p> <p><span style="font-weight: 400;">Today, Tanya Fitzgerald, senior marketing manager at Blackbaud, joins the podcast again to talk to host Steve MacLaughlin about the key aspects to a plan that sets your organization up for success. Listen to the episode to hear what Tanya has to say about what fundraising teams should be looking at, how they should think about giving in 2020, and how technology fits into the picture. </span></p> <p><strong>Topics Discussed in This Episode:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What metrics fundraising teams should look at to improve performance in 2020</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to bring 2019 end-of-year donations into your 2020 plan</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Managing communications according to the donor pyramid</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Showing donors what their gifts accomplish</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of consistent messaging across channels in fundraising</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Personalizing donor communications for increased engagement</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Looking ahead with donor stewardship plans</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How technology fits into the picture for 2020</span> </li> </ul> <p><strong>Resources:</strong></p> <p><a href= "https://www.linkedin.com/in/tanya-fitzgerald-cfre-00237616/"><span style="font-wei