Episode 13: What is Your Brand Saying? Be The Face of Your Business with Laura Beauparlant

<p class="p1">Have you ever downplayed a success or diminished yourself to avoid others from feeling badly?</p> <p class="p1">Your kind, compassionate and empathetic heart knows what it’s like when someone is not hit their stride or having the same success as you.</p> <p class="p1">But what if you’re using empathy muscles all wrong here.</p> <p class="p1">Thinking about how someone else will feel in a situation is a good thing.<span class= "Apple-converted-space"> </span> But not if it requires you to diminish, downplay or devalue yourself, your work or your impact.</p> <p class="p1">Instead of reducing yourself, you need to shine even brighter.<span class="Apple-converted-space"> </span> By owning your light, you illuminate a path to helping them find theirs.</p> <p class="p2">My guest today Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry.</p> <p class="p3">As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create authentic, memorable brands that consistently attract their ideal clients.   For over 16 years, Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding.</p> <p class="p3">In this episode we talk about:</p> <p class="p3">How to love your clients that much, that you can love them out the door.<span class="Apple-converted-space"> </span> This is for those times when you know it’s time to bring a client relationship to an end.<span class= "Apple-converted-space"> </span> You’re not loving the work or you’re loving them and it’s time to say goodbye. Laura shares a gentle and kind way to do this with ease and grace.</p> <p class="p3">We also talk about subtracting to add.<span class= "Apple-converted-space"> </span> I love this idea and reminds me of the minimalist approach.<span class= "Apple-converted-space"> </span> That by taking things away, removing things from your business and possi