Episode 13 - Striking the Right Chord: Finding Harmony Between BeSci & Business Objectives

Special guest, Melina Palmer (Host of The Brainy Business Podcast, Author, Inc.com Columnist, and Instructor at Texas A&M) discusses how she found her love of BeSci, new book (“What your Customer Wants and Can’t Tell You”), and the ways applying Behavioral Economics will take your insights and your business to new heights. Podcast hosted by Matt Salem (Vice President, Client Development).