Episode 121 - Prescription Brand Planning with Janice MacLennan

Ever wonder why certain prescriptions are branded and brought to market the way they are? Janice MacLennan joins the podcast to share some of her insight from years of working with big pharmaceutical companies and helping them bring new medications to market. With her book titled, "Brand Planning for the Pharmaceutical Industry" MacLennan has proven her expertise in this field and literally written the book on it. You can find her book here: https://www.goodreads.com/book/show/31870055-brand-planning-for-the-pharmaceutical-industry