Episode 11: How to leverage influencer marketing for your business

<p>Featuring Sarah Grosz, Head of Influencer Marketing at Mutesix.</p><p>She manages a 10-person team and plays a fundamental role in leading the influencer and TikTok strategies for some of today’s most profitable DTC companies like <em>Highline Wellness, Theragun, Snibbs, </em>and<em> Bev. </em></p><p>Sarah’s success and value as a leader can be attributed to her spontaneous approach to life and an unparalleled drive to rise above and move forward. She has an insatiable hunger for knowledge and is continuously learning new techniques and tools - staying a step ahead of the industry and putting herself at the forefront of trends that catapult businesses to the next level. </p><p>Episode quote:</p><p><em>“So it’s more of a conversation with influencers and you’re also building a relationship at that point. So it’s not really a transaction. ‘We’re sending you this, so you do this.’ We’re having a conversation, making sure it’s a good fit.” - Sarah from MuteSix</em></p><p>Visit the <a href="https://grin.co/blog/podcast/how-to-leverage-influencer-marketing-for-your-business/?utm_medium=referral&utm_source=podcast&utm_campaign=podcast-episode-11" rel="noopener noreferrer nofollow">episode page</a> to learn more. </p>