Episode 056: Discovering Your Authentic Brand with Paula Mattisonsierra

<p><span style="font-weight: 400;">“That's where we start with personal branding. Start with a dialogue. What's your ‘why’? Who are you? Number two, what makes you happy? And of course, three, what's your end goal?”, shares Paula Mattisonsierra, founder of Power Marketing SF with over 25 years of marketing experience. She helps business owners discover and cultivate their personal brand. Today, Paula joins Mike Horne in conversation to discuss the intricacies of marketing and why having a strong, authentic personal brand is vital for the success of any business.</span></p> <p><span style="font-weight: 400;">When people first hear the words ‘personal branding’ they often think first of social media and overly filtered, perfect Instagram photos. However, social media alone is not enough to lock in your personal brand and get your message out there. The first step is to really sit down and think about your ‘why’. Who are you? What is most important to you? Once you have discovered your ‘why’, you can move on to figuring out your end goal and how you intend to get there. Your personal brand and messaging is vital, because it will attract the attention of clients, vendors, and investors who have similar interests. Nowadays, people don’t want to do business with just anyone. They want to do business with companies that reflect their values and owners they feel they can trust. </span></p> <p><span style="font-weight: 400;">If you present some perfect, polished and ultimately fake version of yourself on social media, it will eventually backfire, because at some point your true self will come out. Embracing authenticity from the start will get you further in the long run.</span> <span style= "font-weight: 400;">Tune into this week’s episode of the Authentic Change Podcast to learn more about how to develop your authentic personal brand, how marketing goes beyond social media, and how to recognize and accept help when it is offered. </span></p> <p><strong>Quotes:</strong></p> <p><span style="font-weight: 400;">“For me, mar