Episode 031 - Producing Your Brand with Dennis Gable

<p><span style="font-weight: 400;">This week joining us in the OTB Studio is Dennis Gable, the brand producer for Digital Sundays. Dennis specializes in building a brand identity for individuals and has a great deal of experience with Real Estate agents. We had a great conversation about building authenticity in your brand, targeting your marketing, and the human side of the real estate business, and just how much the industry has changed from the old days of suits and ties.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Here are some notable quotes from Dennis during our conversation:</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>On what having an effective brand:</strong></p> <p><span style="font-weight: 400;">“I'm a brand producer: what it means for me is that brand is, in many ways, an expression. I say that if you're going to be an entrepreneur, you should be solving a problem. And if you're not solving a problem, just go be an employee because it's probably easier for everybody.”</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Targeting Your Customers:</strong></p> <p><span style="font-weight: 400;">“Would you rather talk to somebody that you have something in common with or not? Do you think there are enough people to talk to that have things in common with you? So, just go find them and replace the people that you don't have anything in common with or that really difficult client that doesn't really align with you.”</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Being the Most You There Is:</strong></p> <p><span style="font-weight: 400;">“I want you to be the loudest version of you. I don't want you to be like me and I don't want you to be like x-person down the street. No, I want you to be the loudest version of you.”</span></p> <p> </p> <p><strong>Trusting In Expertise:</strong></p> <p><span style="font-weight: 400;">“If somebody has learned a trade, and for me design is a trade. It's some