EPISODE 028 – The Power of Public Relations

<p class="p1"><span class="s1">Our guest today is Christina Ioannou, a Zurich, London, and Athens-based multilingual PR professional. With a background in Communication & Mass Media and Art Administration & Cultural Policy, Christina always knew she was going to have a career that would impact the arts. Today, she specializes in creating strategic communication solutions for artists and art organizations. During the interview, she had quite a few tips to share that artists from all walks of life can act upon when it comes to building their online brand and growing their visibility. While PR is a professional specialty, Catherine and Christina discuss how artists can get started doing some of the work themselves to get more exposure for their work.</span></p> <p class="p2"><span class="s1"><strong>Conversation Highlights:</strong></span></p> <ul> <li class="li3"><span class="s1">What a PR firm does, and what PR really is.</span></li> <li class="li3"><span class="s1">How you can start building a PR network.</span></li> <li class="li3"><span class="s1">Why you should start locally, with small steps.</span></li> <li class="li3"><span class="s1">How to prepare for a press interview.</span></li> </ul> <p class="p4"><span class="s1"><strong>PLUS:</strong> How to work on your messaging to tell a good story!</span></p> <p class="p2"><span class="s1"><strong>Links and resources:</strong></span></p> <p class="p6"><span class="s5">Website: <a href= "https://www.ccicomms.com/"><span class= "s6">https://www.ccicomms.com/</span></a></span></p> <p class="p7"><span class="s1">Instagram: <a href= "https://www.instagram.com/ccicomms/">https://www.instagram.com/ccicomms/</a></span></p> <p class="p7"><span class="s1">Twitter: <a href= "https://twitter.com/ChristinaIoannu">https://twitter.com/ChristinaIoannu</a></span></p> <p class="p8"> </p> <p class="p9"><span class="s1">Don’t forget to follow Catherine and The Artist Entrepreneur on <a href= "https://instagram.com/catherineorer"><span class= "s8">Instagram</span></a> or <a href= "h