Episode 019: Marketing & Social Media for Real Estate Professionals

<p><span style="font-weight: 400;">In today’s market, being able to properly market yourself is one of the best ways to set yourself apart. Social media offers a range of ways to reach present and future buyers, as well as a way to keep your name on people’s minds for referrals. Steve and Bernie both have some insight into what is the best way to use each platform to get the best results for your particular brand.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>— Understand your Audience —</strong></p> <p><strong> </strong></p> <p><span style="font-weight: 400;">First, we want to get a hard truth out of the way: no matter how good your marketing is, you’re not going to appeal to everyone. But you’re not supposed to! Understanding who exactly your key audience is the most important thing when you’re building a marketing plan. When building your social media presence, it can be helpful to think about 3 to 5 things that aren’t Real Estate that you can engage with your audience about. Showcasing things like hobbies, family life, and things that are important to you can help you connect with your followers and keep you front of mind.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>— Understand the Platform —</strong></p> <p><strong> </strong></p> <p><span style="font-weight: 400;">There are numerous ways of being online these days, and so there are differences in how you use each platform to market yourself. You might use email mailers to direct people to your website, or your website to your social media platforms. Social media has different ways of communicating in themselves as well, with posts and stories on Facebook and/or posts and reels and stories on Instagram.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">How you use one shouldn’t be universal across all platforms as well. Steve uses Facebook for closer relations and features himself and his family more for that platform. On Instagram, however, he takes a much more pro