EP69: Dee Deng: How to Lead Your People While the World is Ending

<p>COVID-19 has made the already-tough path of entrepreneurship nearly impossible. But the only person stopping your growth is you - put the focus on delivering value and learning from your many mistakes and watch your business thrive, coronavirus or no.</p><p>Dee Deng is the co-founder and CEO of Right Hook Digital, an ecommerce growth &amp; performance marketing agency that manages millions in ad spend for their growth clients across Australia and the USA. Obsessed with &quot;delivering wow,&quot; Dee leads his agency team of 50 while traveling the world sharing his team&apos;s learnings &amp; insights and educating brand owners on how to scale profitably and sustainably. Most recently, Right Hook has been listed as one of Australia&apos;s Fastest Growing Companies of 2019/2020 by the Australian Financial Review.</p><p>On this episode of the Perfectly Mentored podcast, Jason and Dee break down the mechanics of a high-functioning and fast-growing business, approaching Internet marketers with a grain of salt (and helping clients do so, too), and what it takes to be an effective leader and mentor in a time of crisis like the pandemic. Listen in for a much-needed dose of reality and solid, grounded wisdom in a currently confused world.</p><p><strong>Topics Covered:</strong></p><ul> <li>Who is Dee Deng? [00:15]<br/></li> <li>Why is risk the common factor in the marketing industry? [03:32]<br/></li> <li>How much of your incredibly accelerated scaling was done on the fly? [06:52]<br/></li> <li>What&apos;s your advice for those who are stuck in place? [07:55]<br/></li> <li>Where&apos;s the balance between not waiting around and making sure your people have a checklist? [09:35]<br/></li> <li>As a solo entrepreneur, what&apos;s the first hire? [11:01]<br/></li> <li>How did you learn to let go of some control? [12:22]<br/></li> <li>What&apos;s the secret to being the boss who gives value, but not the one who just hangs around? [14:28]<br/></li> <li>How does Right Hook approach employee training? [17:15]<br/></li>