EP506: Jeff Greenfield - Emerging Thought Leader: How To Reinvent Your Brand

<p><em>“One of the coolest things about magic is that one of the secrets of magic is that most humans, when we tend to try to solve a problem, we think in a linear fashion and as magicians, we quickly figure that out. So instead of going A to B to C, we just go A to C. We kind of skip steps, and that's how we're able to do things and outwit you.”</em></p><p>Our guest,​​<strong>Jeff Greenfield</strong> is the CEO and Founder of <em>Provalytics</em>. His journey from a magician to a thought leader in the marketing and attribution space is nothing short of remarkable. He started his career as a magician and later became a chiropractor but returned to his passion for magic due to an injury.</p><p><strong>Jeff</strong> discusses the critical challenges marketers encounter when trying to measure the effectiveness of their multi-channel marketing campaigns. He emphasizes the growing need for advanced measurement tools, especially in a marketing landscape evolving under the influence of privacy regulations and the declining use of internet cookies. <strong>Jeff's</strong> insightful take on thought leadership as the power to drive industry progress,&nbsp;sharing valuable insights, and earning recognition is a recurring theme, showcasing his significant influence in the marketing and attribution sphere.</p><p>Expert action steps:</p><ol> <li>Exercise. You’ve got to get up and move everyday.</li> <li>You've got to eat better.</li> <li>Sleep. You’ve got to have eight hours a night, at least.</li></ol><p>Get an Attribution Certification for free, by going to his website: <a href="https://provalytics.com/"><em>https://provalytics.com/</em></a><em>.</em></p><p>To learn more about <strong>Jeff</strong>, visit his website: <a href="https://jeffgreenfield.com/"><em>https://jeffgreenfield.com/</em></a><em>.</em></p><p>Visit <a href="https://www.ecircleacademy.com/">eCircleAcademy.com</a> and book a success call with Nicky to take your practice to the next level.</p>