EP394: What's Working Now: SMS Marketing For The Jewelry Industry with Taylor Frame

<p dir="ltr">Did you know that 95% of all SMS (aka text) messages are opened, read and responded to within 3 minutes? </p> <p dir="ltr">If you think about this when it comes to marketing your jewelry website, this is EXCITING information. You know why?</p> <p dir="ltr">Because, when a subscriber opens up your message, the chances that they’ll click through to your website are so much higher than email marketing.</p> <p dir="ltr">The data tells us that 19% of people click through on average to an SMS message as opposed to just 3% in an email (via smscomparison.com). </p> <p dir="ltr">That’s why SMS marketing is one of the most powerful and effective forms of marketing for ecommerce and online sales for a jewelry company when done right.</p> <p dir="ltr">If that’s the case, then why aren’t you doing more SMS marketing? If you’ve been wanting to get into SMS marketing for your own business, you’ll love this episode.</p> <p dir="ltr">Today, on the show I interviewed Taylor Frame, one of the co-founders of <a href= "https://focusfunnels.com/pages/sms-marketing">Focus Funnels</a>. </p> <p dir="ltr">He’s a super smart (and super fun) marketer. I originally met Taylor in a business group and we won the Good Times Award - aka the fun people award - at an event in November.</p> <p dir="ltr">He’ll also be teaching a small group of makers all about SMS Marketing Strategy in our <a href= "http://flourishthriveacademy.com/tyc">Train Your Customers to Buy From You Online Program</a> this Spring.</p> <p dir="ltr">During this episode, Taylor shares What's Working Now: SMS Marketing For The Jewelry Industry plus an exciting use case study of jewelry brands that he’s working with. </p> <p dir="ltr"> </p> <h2 dir="ltr">During this episode, we talk about…</h2> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why SMS Marketing is such and important part of a jewelry marketing strategy</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The phases of the customer journey and timing of SMS message