EP36: Do You Have Corporate PTSD with Tara Paton

<p><span style="font-weight: 400;">In this episode, your host welcomes business bestie Tara Paton - a marketing strategy queen who works with beauty and wellness entrepreneurs to increase revenue, build customer traffic, and expand their product line.</span></p> <p> </p> <p><span style="font-weight: 400;">Launching a business in the middle of the pandemic, Tara reveals the trauma and emotions of breaking away from corporate America. Listen in as Kimberly and Tara discuss how to recover from corporate PTSD, shed the corporate mindset, and learn to do what feels good rather than what we've been told to do. </span></p> <p> </p> <p><strong>KEY POINTS:</strong></p> <p><span style="font-weight: 400;">- Why did Tara Paton leave the corporate space?</span></p> <p><span style="font-weight: 400;">- What is corporate PTSD?</span></p> <p><span style="font-weight: 400;">- How the pandemic spurred a new age of entrepreneurs </span></p> <p><span style="font-weight: 400;">- The most challenging part of transitioning into entrepreneurship </span></p> <p><span style="font-weight: 400;">- Tips to shed the corporate mindset </span></p> <p> </p> <p><strong>QUOTABLES:</strong></p> <p style="text-align: center;"><em><span style= "font-weight: 400;">“When you're in corporate, you're going, going, going, and you're nonstop, and everything is getting from point A to B as fast as you possibly can. You're not really checking in with you as a person.” </span></em></p> <p style="text-align: center;"><em><span style= "font-weight: 400;">“A lot of the traumas that are put upon us or that we experience are put upon us because of the rigidity of the structure of what is corporate America. And so you go into entrepreneurship, and you think that you have to do the same things. And you actually don't.”</span></em></p> <p> </p> <p><strong>GUEST RESOURCES:</strong></p> <p><span style="font-weight: 400;">Learn more about Tara Paton and her marketing work at</span> <a href= "https://www.tarapaton.com/"><span style= "font-weight: 400;">Tarapaton.com</spa