EP3 | Joe Foster: The untold story of Reebok

<p>This is the remarkable story of how Joe Foster developed Reebok into one of the world's most famous sports brands. RJ and Joe deep-dive into Joe’s background and how he started Reebok in 1958 with his brother in Bolton, England and transforming it into a global household brand.</p> <p><br></p> <p>Joe’s recent book ‘Shoemaker’ is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.</p> <p><br></p> <p><strong>In this episode:</strong></p> <ul> <li>How Reebok was able to adapt and be nimble in their early days against Nike and Adidas.<br> </li> <li>Why Joe swears by finding your ‘gatekeeper’ to create your own opportunity and luck.<br> </li> <li>Joe’s biggest distraction was when building Reebok.<br> </li> </ul> <p>***</p> <p>Follow Joe's Journey:</p> <p>Buy his book - <a href="https://www.amazon.com.au/Shoemaker-Reebok-Untold-Lancashire-Changed/dp/1471194019">https://www.amazon.com.au/Shoemaker-Reebok-Untold-Lancashire-Changed/dp/1471194019&nbsp;</a></p> <p>Instagram - <a href="https://www.instagram.com/reebokthefounder/"><u>https://www.instagram.com/reebokthefounder/</u></a></p> <p>Facebook - <a href="https://www.facebook.com/JWFosterheritage"><u>https://www.facebook.com/JWFosterheritage</u></a></p> <p>Linkedin - <a href="https://www.linkedin.com/in/joe-foster-a38a4b10b/"><u>https://www.linkedin.com/in/joe-foster-a38a4b10b/</u></a></p> <p>Twitter - <a href="https://twitter.com/Reebokfounder"><u>https://twitter.com/Reebokfounder</u></a></p> <p><br></p> <p>***</p> <p><br></p> <p>Rate the Ultrahabits podcasts: - <a href="https://ratethispodcast.com/ultrahabits">https://ratethispodcast.com/ultrahabits</a></p> <p><br></p> <p>***</p> <p><br></p> <p>Follow &amp; Subscribe to the Ultrahabits Journey:</p> <p>Anchor - <a href="https://anchor.fm/ultra-habits"><u>https://anchor.fm/ultra-ha