EP26: [Marketing Mindset] What does it take to be a marketer online – Part 2?

<p>Thanks for joining me.</p> <p>We’re continuing with this theme of what does it take to be a marketer online.</p> <p>As a short recap, last week I revealed that not all is as it appears to be online.</p> <p>Sometimes people fib a little when they encourage people to purchase their products.</p> <p>They forget to let people know marketing online is difficult and no one product will be the end-all answer to building a successful online business.</p> <p>I get it.</p> <p>It’s hard to know who to trust, right?</p> <p>Especially when big-name gurus who should know better fail to be completely transparent in their marketing.</p> <p>A lot of people are selling the belief that marketing is “easy” when that could not be further from the truth.</p> <p>I know exactly what that feels like.</p> <p>Especially after spending money on a course or product, hoping that it will solve a problem, it instead introduces even more problems.</p> <p>Over the last few days, one of my mentors André Chaperon of TinyLittleBusinesses.com. André emailed out a parable that spoke to my heart.</p> <p>I want to read it to you as written.</p> <p>Be forewarned, it is powerful, full of illustrations and enormous bits of online truth.</p> <p>I hope it finds a place in your thoughts as you pursue your marketing dream.</p> <p>Here we go.</p> <p>======</p> <p>Listen to the Podcast to enjoy the "Parable".</p> <p>======</p> <p>At some point, we need to decide to take our future into our own hands.</p> <p>After all, it is our business.</p> <p>It's your business.</p> <p>Learning how to climb internet mountains IS what I’m here to help you do.</p> <p>If it were a brick-and-mortar business, you wouldn't just run around purchasing products without doing some research and maybe getting referrals or testimonials.</p> <p>As online marketers, we have to keep upping our game, which involves continuing education.</p> <p>My wife is a Real Estate agent, and she has to take courses every year to keep her license active.</p> <p>Thankfully we do not have that regulation.<