EP258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers

<p><span style="font-weight: 400;">Subscription eCommerce businesses are on the rise—and with good reason. Entrepreneurs have figured out they can scale businesses to multi-million dollars in revenue, and use what they've learned to do it all over again.</span></p> <p><span style="font-weight: 400;">In this episode, Ryan McKenzie talks about his flagship brand Tru Earth and how he's scaled 7 other subscription eCommerce businesses to 7+ figures. He explains how he leverages micro-influencers to get traffic and conversions, the importance of the invisible funnel, and the backend of his Facebook ads.</span></p> <h3><strong>RESOURCES MENTIONED IN THIS <span style= "font-size: 14pt;">EPISODE</span></strong></h3> <p><a href="https://www.tru.earth/"><span style= "font-weight: 400;">Tru Earth Laundry Strips</span></a></p> <p><a href= "https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=US&impression_search_field=has_impressions_lifetime&view_all_page_id=409786973169158"> <span style="font-weight: 400;">Tru Earth Ad Library </span></a></p> <p><a href="https://mightyscout.com/"><span style= "font-weight: 400;">MightyScout</span></a></p> <p><a href= "https://www.amazon.com/Make-Stick-Science-Successful-Learning/dp/0674729013"> <span style="font-weight: 400;">Make It Stick: The Science of Successful Learning</span></a></p> <p><a href="http://www.tiereleven.com/"><span style= "font-weight: 400;">Tier 11</span></a></p> <p><span style="font-weight: 400;">Thanks for joining us this week. Want to subscribe to</span> <em><span style= "font-weight: 400;">Perpetual Traffic</span></em><span style= "font-weight: 400;">?</span> <a href= "https://itunes.apple.com/us/podcast/perpetual-traffic-by-digitalmarketer-facebook-advertising/id1022441491?mt=2"> <span style="font-weight: 400;">Connect with us on iTunes and leave us a review.</span></a></p> <p><span style="font-weight: 400;">iTunes not your thing? Find us on</span> <a href= "https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK?si=BLfMV9q3RmCJR-0xlINUeA"> <sp