EP237: How To Become a Better Copywriter in 47 Minutes

<p><span style="font-weight: 400;">This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s concept of ‘marketing by walking around’, how direct mail marketing relates to digital marketing, and why research is the most important part of copywriting.</span></p> <p><strong>RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <p><a href= "https://www.breakthroughadvertisingbook.com/"><span style= "font-weight: 400;">Breakthrough Advertising by Eugene Schwartz</span></a></p> <p><a href="https://overdeliverbook.com/"><span style= "font-weight: 400;">Overdeliver by Brian Kurtz</span></a></p> <p><a href="https://www.briankurtz.net/"><span style= "font-weight: 400;">Brian Kurtz’s Website</span></a></p> <p><a href= "https://www.digitalmarketer.com/podcast/perpetual-traffic/hooking-your-audience/"> <span style="font-weight: 400;">Episode 205: The Secret to Hooking the Right Customer</span></a></p> <p><a href= "https://www.digitalmarketer.com/podcast/perpetual-traffic/facebook-ad-copy-secrets/"> <span style="font-weight: 400;">Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know</span></a></p> <p><a href= "https://www.digitalmarketer.com/podcast/perpetual-traffic/the-ad-grid-2/"> <span style="font-weight: 400;">Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid</span></a></p> <p><a href= "https://www.digitalmarketer.com/podcast/perpetual-traffic/facebook-ad-amplifier/"> <span style="font-weight: 400;">Episode 234: The Ad Amplifier Super System For Facebook Ads</span></a><span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Thanks for joining us this week. Want to subscribe to</span> <em><span style= "font-weight: 400;">Perpetual Traffic</span></em><span style= "font-weight: 400;">?</span> <a href= "https://itunes.apple.com/us/podcast/perpet