EP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020

<p><span style="font-weight: 400;">Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more.</span></p> <p><strong>RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <p><a href= "http://www.imageoptimizer.net/Pages/Home.aspx"><span style= "font-weight: 400;">Image Optimizer</span></a></p> <p><a href= "https://developers.google.com/speed/pagespeed/insights/"><span style="font-weight: 400;"> Page Speed Insights | Google </span></a></p> <p><a href= "https://www.digitalmarketer.com/resources/split-testing/"><span style="font-weight: 400;"> Split Testing | DigitalMarketer</span></a></p> <p><a href="https://vwo.com/"><span style="font-weight: 400;">VWO Optimization Tool</span></a></p> <p><a href= "https://www.digitalmarketer.com/podcast/perpetual-traffic/the-ad-grid-2/"> <span style="font-weight: 400;">Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid</span></a></p> <p><a href= "https://www.digitalmarketer.com/podcast/perpetual-traffic/landing-page-conversion-rate/"> <span style="font-weight: 400;">Episode 41: 9 Ways to Increase Landing Page Conversion Rate</span></a></p> <p><span style="font-weight: 400;">Thanks for joining us this week. Want to subscribe to</span> <em><span style= "font-weight: 400;">Perpetual Traffic</span></em><span style= "font-weight: 400;">?</span> <a href= "https://itunes.apple.com/us/podcast/perpetual-traffic-by-digitalmarketer-facebook-advertising/id1022441491?mt=2"> <span style="font-weight: 400;">Connect with us on iTunes and leave us a review.</span></a></p> <p><span style="font-weight: 400;">iTunes not your thing? Find us on</span> <a href= "https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK?s