EP232: The Most Important Thing You Need to Dial In When Advertising on Facebook

<p><span style="font-weight: 400;">Offers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan explains what question to ask to figure out your messaging, how to build small wins within your offer, and what that means for turning customers into brand ambassadors.</span></p> <p><strong>RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <p><a href= "https://www.digitalmarketer.com/podcast/perpetual-traffic/ryan-deiss-4-step-offer/"> <span style="font-weight: 400;">DigitalMarketer Lab ELITE</span></a></p> <p><a href="https://tiereleven.com/swipe"><span style= "font-weight: 400;">Tier 11 Swipe File</span></a></p> <p><a href= "https://www.digitalmarketer.com/podcast/perpetual-traffic/ryan-deiss-4-step-offer/"> <span style="font-weight: 400;">Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer</span></a></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Thanks for joining us this week. Want to subscribe to</span> <em><span style= "font-weight: 400;">Perpetual Traffic</span></em><span style= "font-weight: 400;">?</span> <a href= "https://itunes.apple.com/us/podcast/perpetual-traffic-by-digitalmarketer-facebook-advertising/id1022441491?mt=2"> <span style="font-weight: 400;">Connect with us on iTunes and leave us a review.</span></a></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">iTunes not your thing? Find us on</span> <a href= "https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK?si=BLfMV9q3RmCJR-0xlINUeA"> <span style="font-weight: 400;">Spotify</span></a><span style= "font-weight: 400;">,</span> <a href= "https://www.stitcher.com/podcast/digitalmarketer/perpetual-traffic"> <span style="font-weight: 400;">Stitcher</span></a><span style= "font-weight: 400;">,</span> <a href= "http://tun.in/pi4wE"><span style= "font-weight: 400;">TuneIn</sp