Ep21: How to keep the customer at the heart of everything you do with Nassie Hajje from Optus

<h2>What you will learn in this episode</h2><ul><li>Why you need to keep the customer at the heart of everything you do</li><li>Why you don’t need big budgets to run a successful marketing campaign</li><li>Why it’s important to engage with your audience in a way that is natural and native</li><li>How to transition from offline to online marketing</li><li>How to build a community</li><li>How to get started creating a content hub for your business</li><li>What it’s like working in a business with your wife or husband</li><li>Nassie’s time management tips when working on multiple projects</li><li>How Nassie optimized the Optus SMB marketing funnel to increase the number of conversions</li><li>Why you need to know what success looks like</li><li>Why you shouldn’t test for the sake of testing</li><li>Why you don't necessarily need large budgets to start usability testing (just buy $40 worth of coffee)</li><li>How allowing your customers to share their stories in an authentic way, it will empower them to grow and connect with new customers</li><li>Tools that will help you automate your marketing</li><li>Why content marketing is like compound interest</li></ul><p> </p><h2>Resources mentioned in this episode</h2><p><a href="https://www.optus.com.au/yesbusiness/">Yes Business Content Community - Optus</a></p><p><a href="https://www.fernlawyers.com.au/">Fern Lawyers</a></p><p><a href="https://metigy.com/">Metigy</a></p><p><a href="https://zoom.us/">Zoom</a></p><p><a href="https://www.optus.com.au/business/office-phone/optus-loop-live">Optus Loop Live</a></p><p><a href="https://www.optimizely.com/">Optimizely</a></p><p><a href="https://marketingplatform.google.com/about/optimize/">Google Optimize</a></p><p><a href="https://acoustic.com/en-gb/">Tealeaf</a></p><p><a href="https://sydneystartuphub.com/">Sydney Startup Hub</a></p><p><a href="https://www.pardot.com/">Pardot | Powerful B2B Marketing Automation by Salesforce</a></p><p><a href="https://keap.com/infusionsoft">Infusionsoft by Keap</a></p><p><a href="https://www.adma.