Ep20: PR Masterclass with Liz Mckenzie from Canva

<h2>What you will learn in this episode</h2><ul><li><strong>How to know when your business needs PR</strong></li><li><a href="https://metigy.com/metigy-learning/how-to-create-a-unique-voice-for-your-company-to-engage-with-your-users/" target="_blank"><strong>How to create your brand’s story</strong></a></li><li><strong>Lessons from working with </strong><a href="https://www.npr.org/2019/01/24/688299882/canva-melanie-perkins" target="_blank"><strong>Melanie Perkins</strong></a></li><li><strong>How mentors can help your business</strong></li><li><a href="https://www.linkedin.com/pulse/art-receiving-negative-feedback-without-feeling-dead-inside-mckenzie/"><strong>The Art of Receiving Negative Feedback (without feeling dead inside)</strong></a></li><li><strong>How to influence your customers to take action</strong></li><li><strong>Word of mouth marketing</strong></li><li><strong>The 2 things that every PR campaign should have</strong></li><li><strong>How to connect with journalists</strong></li><li><strong>How to create your 3 key messages for your business</strong></li></ul><p> </p><h2>Resources mentioned in this episode</h2><p><a href="https://www.npr.org/2019/01/24/688299882/canva-melanie-perkins">How I Built this podcast episode with Melanie Perkins [must listen]</a></p><p><a href="https://www.sourcebottle.com/">Source Bottle</a></p><p><a href="https://www.helpareporter.com/">Help a Reporter Out</a></p><p>Find relevant reporters on <a href="https://twitter.com/">Twitter</a></p><p><a href="https://www.canva.com/signup">Free version of Canva</a></p><p><a href="https://www.canva.com/pro/">Canva Pro</a></p><p><a href="https://timechi.com/">Timechi</a></p><p> </p><h2>Book Recommendation</h2><p><a href="https://www.amazon.com/Subtle-Art-Not-Giving-Counterintuitive-ebook/dp/B019MMUA8S">The Subtle Art of Not Giving a F*ck</a> by Mark Manson</p><p> </p><h2>What business would you build on Mars?</h2><p>Reverse Tourism. Get the Martians to go and visit earth!</p><p> </p><h2><strong>Get in touch with Liz</strong></h2><p><a h